An app starts as an idea, but is one which often grows very quickly. It is essential as a result to have a clear architecture mapped out before you begin the build process. And when we say “clear architecture” we mean a solid set of core wireframes which outline all the pages of the proposed app, the relationship(s) between them, expected functionalities, logic paths and CTA behaviours. Why? Because the best apps on the market have the most solid foundations behind them.

Whilst you may already have a beautiful and functional website in your Company toolkit, it isn’t often the case that this will naturally “scale-down” to create a successful mobile app. Website often involve many complex elements, functionalities and images that don’t naturally fit the constraints of your handheld device. So it’s important to map out a separate user interface for your app that adequately reflects its purpose, and gives users a seamless experience. This is one situation where “less is more”.

Time & time again large businesses and corporations will develop an app just so they can say they have one in the market. These offerings are typically a direct distillation of their websites, offering their users no added functionality or time-saving bonuses. The best apps are those which are built to be a companions to their website sisters, and which offer something different or additional in terms of functionality and / or services. Understanding what it is your app is to offer and do is essential to its’ performance in the market.

This is a big one for any mobile app user. It is very important when architecting a mobile application to take advice on how the functionality your looking at including impacts upon the battery life of a user’s device. One of the biggest contributors to the uninstallation of Mobile Apps is the load on battery.

Not one people often take into consideration when designing mobile apps for their business; is the ability to move and evolve with the times.

The mobile app building process should not be looked at as a “one off” exercise, but a long term development plan. As your users get to grip with your app and its functional offerings, and as your business develops & grows, it is important that you take into consideration feedback & development requests – and offer new functionalities as time goes on.

Apps that follow this mantra have a significantly higher success & retention rate in the app development space.